Camp Marketing News
How to Market Your Summer Camp - Summer Camp Marketing Blog
How to Market Your Summer Camp | Summer Camp Marketing Blog

Online Coupons Work Better than Print

Just because it's free isn't the only reason why you should add a coupon to Camp Coupons.com. Here's another reason.
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Google's New Small Business Network

Check it out.
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More camp marketing stuff coming soon

Been way too long since I've posted here...I've got so many projects going it's hard to keep up! But I've been saving some cool stuff for you, so I'll be posting regularly again soon. Meanwhile, keep promoting the hell out of your camp!
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Getting Business Done is 140 letters or Less

Here's an article that shows the various way people and companies are using twitter. Also, elance (the article's publisher) is a great resource anytime you need a contracted project done, like a brochure, website or whatever. Just post your project description to elance, and you'll start receiving bids in minutes. I've used it many times myself with really nice results -- I've had a few websites built by companies in Pakistan, for instance, for about $700 each whereas the American bids were about $1,500 - $4,000. The finished product was great, too.
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How to set up your blog

I assume you have a blog for your camp or, if not, you're contemplating getting one going. Here's how to do it.

Go to Wordpress.com or Blogger.com (both free) and sign up for an account. Either is suitable for any kind of business, and both let you post pictures,
video and text easily.

(Personally I think Wordpress has more
functionality and most people seem to like it better. But I prefer Blogger
because it's easier to use and a Google product. And since it's owned by
Google, your blog will probably be viewed more favorably in the search engine rankings each time ...<< MORE >>

Fabulous free photo editing site

Here's a FANTASTIC online photo editing site where you can tweak your camp photos and make them look their best, all for FREE. You don't even need to register to use the site. I can't recommend this enough: www.picnik.com


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Create your own website and save a boatload of dough

Did you know you can design your own camp website, even if you don't know HTML or other programming languages? Why continue paying someone else to make your website or maintain it when you can do it yourself and make it look just as good and functional?

If you can cut and paste, drag and drop, or click a link you can make your own site with all the bells and whistles you need. There are many "do it yourself website" programs to choose from. Some are better than others. All will give you more control and cost you less ...<< MORE >>

Marketing on a limited budget

Times are tough. Here's a nice article on how to market with a limited budget. ...<< MORE >>

How to plan your marketing budget

Sometimes people have a hard time determining how much of their annual operating budget to allocate to marketing. Opinions differ widely, but here's the formula I use: at least 10% of projected sales goes to promoting my camp.

I generally plan my budget each fall for the upcoming fiscal year (which starts Jan 1). So, for example, if I'm anticipating sales of $500,000 for Aloha Beach Camp, I allocate at least $50,000 for marketing and advertising.

Depending on your goals, you might allocate more or less. Do you have an organized plan for how much you spend on camp promotion?
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Top 20 Practices for Search Engine Ranking

All of us want to show up on the first page of a user's search. Here's one of the BEST articles I've found on how to do it.
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